{"id":102,"date":"2021-03-03T10:16:36","date_gmt":"2021-03-03T10:16:36","guid":{"rendered":"https:\/\/technosoftautomotive.com\/ru-ru\/?page_id=102"},"modified":"2025-06-24T17:21:42","modified_gmt":"2025-06-24T09:21:42","slug":"about-us","status":"publish","type":"page","link":"https:\/\/technosoftautomotive.com\/ru-ru\/about-us","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"102\" class=\"elementor elementor-102\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-545d1c04 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"545d1c04\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50ace2d2 hero-cstm\" data-id=\"50ace2d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c33a637 elementor-widget elementor-widget-heading\" data-id=\"c33a637\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.linkedin.com\/company\/technosoft-automotive\" target=\"_blank\">\u041e \u041d\u0430\u0441<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-510b6aa elementor-widget elementor-widget-heading\" data-id=\"510b6aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/flipboard.com\/@technosoftdms\/webinar-summary-report-next-generation-customer-centric-automotive-retail-solut-alkr59gtz\" target=\"_blank\">\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u0441 \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u0438\u043b\u0435\u0440\u0430\u043c\u0438 \u0438 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c\u0438 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elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0adb6c4 breadcrumbs-cstm-2 elementor-widget elementor-widget-text-editor\" data-id=\"0adb6c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"pp-breadcrumbs pp-breadcrumbs-powerpack\">\n \t<li class=\"pp-breadcrumbs-item pp-breadcrumbs-item-home\"><a class=\"pp-breadcrumbs-crumb pp-breadcrumbs-crumb-link pp-breadcrumbs-crumb-home\" title=\"\u0414\u043e\u043c\u0430\u0448\u043d\u044f\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\" href=\"https:\/\/technosoftautomotive.com\/ru-ru\">\n<span class=\"pp-breadcrumbs-text\">\n\u0414\u043e\u043c\u0430\u0448\u043d\u044f\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430<\/span><\/a><\/li>\n \t<li class=\"pp-breadcrumbs-separator\"><span class=\"pp-breadcrumbs-separator-text\">&gt;<\/span><\/li>\n \t<li class=\"pp-breadcrumbs-item 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elementor-widget elementor-widget-heading\" data-id=\"ad86916\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441 \u043d\u043e\u0432\u044b\u043c \u043e\u043f\u044b\u0442\u043e\u043c \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u043c\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4747e4 elementor-widget elementor-widget-html\" data-id=\"3f4747e4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"grd-cstm\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c96039 elementor-widget elementor-widget-text-editor\" data-id=\"2c96039\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\">\u041a\u043e\u0433\u0434\u0430 \u043c\u044b \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430\u0447\u0438\u043d\u0430\u043b\u0438 \u0432 2012 \u0433\u043e\u0434\u0443, Technosoft (SEA) Pte. Ltd. \u043e\u0441\u043e\u0437\u043d\u0430\u043b\u0430, \u0447\u0442\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u0438\u043b\u0435\u0440\u0430\u043c\u0438 \u0434\u043e\u043b\u0436\u043d\u0430 \u0432\u044b\u0445\u043e\u0434\u0438\u0442\u044c \u0437\u0430 \u0440\u0430\u043c\u043a\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432, \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u0437\u0430\u0442\u0440\u0430\u0442 \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432. \u041e\u043d\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043d\u043e\u0432\u044b\u0439 \u043e\u043f\u044b\u0442 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e \u043f\u0443\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u0420\u0435\u0448\u0435\u043d\u0438\u0435 Technosoft Yana Automotive Solution \u043d\u0430 \u0431\u0430\u0437\u0435 Microsoft Dynamics 365 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043e \u0434\u043b\u044f \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u043a\u0438 \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430\u0445 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u043d\u0430 360 \u0433\u0440\u0430\u0434\u0443\u0441\u043e\u0432, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044f \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043e\u0442\u0434\u0435\u043b\u0430 \u043f\u0440\u043e\u0434\u0430\u0436, \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u0440\u043e\u0434\u0430\u0436 \u043d\u043e\u0432\u044b\u0445 \u0438 \u043f\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u043d\u044b\u0445 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u0435\u0439, \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f, \u0437\u0430\u043f\u0447\u0430\u0441\u0442\u0435\u0439 \u0438 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u0443\u0447\u0435\u0442\u0430.<\/p><p>\u0421 \u043c\u0438\u0441\u0441\u0438\u0435\u0439 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043b\u0443\u0447\u0448\u0435\u0433\u043e \u0432 \u0441\u0432\u043e\u0435\u043c \u043a\u043b\u0430\u0441\u0441\u0435 \u043e\u043f\u044b\u0442\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432 \u0414\u041d\u041a \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u044b \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u043c \u0432\u043d\u0435\u0434\u0440\u044f\u0442\u044c \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438 \u0432 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0435 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0433\u043e \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u044f \u0441 \u043b\u0430\u0437\u0435\u0440\u043d\u044b\u043c \u0444\u043e\u043a\u0443\u0441\u043e\u043c \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c \u043e\u043f\u044b\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 (DCX), \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u0447\u0442\u043e \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u044f\u0435\u0442 \u0432\u0441\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35971b35 elementor-widget elementor-widget-heading\" data-id=\"35971b35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><blockquote>\n\u041c\u044b \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u0441\u0442\u0440\u0435\u043c\u0438\u043b\u0438\u0441\u044c \u0431\u044b\u0442\u044c \u043e\u0431\u044b\u0447\u043d\u044b\u043c\u0438. \u0422\u0430\u043a\u043e\u0432\u044b \u0438 \u043d\u0430\u0448\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u0443\u0441\u043b\u0443\u0433\u0438 \u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b.\n<\/blockquote><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3a2bfef0\" data-id=\"3a2bfef0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2c5dd7f9\" data-id=\"2c5dd7f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d208e0a elementor-widget elementor-widget-image\" data-id=\"7d208e0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1282\" height=\"344\" src=\"https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2021\/04\/The-Global-Game-Changer-Automotive-Solution_Dealer_Management_SystemDMS_Yana-Automotive-Solution_Technosoft_Automotive.png\" class=\"attachment-full size-full\" alt=\"the-global-game-changer-automotive-solution_Dealer_Management_System (DMS)_Yana Automotive Solution_Technosoft_Automotive\" loading=\"lazy\" srcset=\"https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2021\/04\/The-Global-Game-Changer-Automotive-Solution_Dealer_Management_SystemDMS_Yana-Automotive-Solution_Technosoft_Automotive.png 1282w, https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2021\/04\/The-Global-Game-Changer-Automotive-Solution_Dealer_Management_SystemDMS_Yana-Automotive-Solution_Technosoft_Automotive-300x80.png 300w, https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2021\/04\/The-Global-Game-Changer-Automotive-Solution_Dealer_Management_SystemDMS_Yana-Automotive-Solution_Technosoft_Automotive-1024x275.png 1024w, https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2021\/04\/The-Global-Game-Changer-Automotive-Solution_Dealer_Management_SystemDMS_Yana-Automotive-Solution_Technosoft_Automotive-768x206.png 768w\" sizes=\"(max-width: 1282px) 100vw, 1282px\" 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new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u041e \u041d\u0430\u0441 \u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u0441 \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u0438\u043b\u0435\u0440\u0430\u043c\u0438 \u0438 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c\u0438 \u043c\u043e\u0434\u0443\u043b\u044f\u043c\u0438, \u043e\u0442\u0432\u0435\u0447\u0430\u044e\u0449\u0435\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u043c \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u0414\u043e\u043c\u0430\u0448\u043d\u044f\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 &gt; \u041e \u041d\u0430\u0441 \u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441 \u043d\u043e\u0432\u044b\u043c \u043e\u043f\u044b\u0442\u043e\u043c \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u043c\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u041a\u043e\u0433\u0434\u0430 \u043c\u044b \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430\u0447\u0438\u043d\u0430\u043b\u0438 \u0432 2012 \u0433\u043e\u0434\u0443, Technosoft (SEA) Pte. Ltd. \u043e\u0441\u043e\u0437\u043d\u0430\u043b\u0430, \u0447\u0442\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10886,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Global Game-Changer Automotive Solution | Technosoft Automotive<\/title>\n<meta name=\"description\" content=\"The global game-changer automotive solution with an advanced dealer management system and car modules, catering to automotive business needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technosoftautomotive.com\/ru-ru\/about-us\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us - The Global Game-Changer Automotive Solution | Technosoft Automotive\" \/>\n<meta property=\"og:description\" content=\"When we first started in 2012, Technosoft Automotive recognized that an effective Dealer Management System requires to go beyond processes, cost control, and revenue tracking. 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