{"id":18071,"date":"2022-07-14T08:40:11","date_gmt":"2022-07-14T08:40:11","guid":{"rendered":"https:\/\/technosoftautomotive.com\/ru-ru\/?p=18071"},"modified":"2024-03-27T06:33:23","modified_gmt":"2024-03-27T06:33:23","slug":"ecommerce-how-can-yana-marketing-support-automotive-industry","status":"publish","type":"post","link":"https:\/\/technosoftautomotive.com\/ru-ru\/ecommerce-how-can-yana-marketing-support-automotive-industry","title":{"rendered":"E-Commerce: How Can Yana Marketing Support Automotive Industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18071\" class=\"elementor elementor-18071\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-471a7ea4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"471a7ea4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cc543dd\" data-id=\"4cc543dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dc0cd14 elementor-widget elementor-widget-text-editor\" data-id=\"1dc0cd14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img loading=\"lazy\" src=\"https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2022\/07\/How-Can-Yana-Marketing-Support-E-Commerce-Businesses-1-4.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><\/p><blockquote><p>E-commerce began to be an essential part of the automotive industry. However, customers adding products to their cart does not indicate that purchases have occurred. Therefore, many customers leave without completing the transaction. In such cases, we can communicate with customers through multiple channels to ensure the transaction is completed.<\/p><\/blockquote><p><strong>What is the solution?<\/strong><\/p><p><a href=\"https:\/\/technosoftautomotive.com\/ru-ru\/yana-automotive-solution\">Yana Automotive Solution<\/a> delivers trigger-based customer journeys, which enable you to respond in real-time. Real-world interactions such as walking into a store or virtual interactions such as visiting a shopping website will trigger these journeys, assuring you react to customers immediately and convert their expression of interest into a sale.<\/p><p>Below is a step-by-step guide on how to accomplish this in <a href=\"https:\/\/technosoftautomotive.com\/ru-ru\/modules\/yana-marketing\">Yana Marketing<\/a>.<\/p><p><strong>1. Create custom triggers<\/strong><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li><p>Work with your website team to capture customers&#8217; <em>Abandoned Cart<\/em> and <em>Purchase Completed Actions<\/em> as custom triggers.<\/p><\/li><li><p>The <em>Abandoned Cart Trigger <\/em>will be presented whenever customers add products to the cart but don&#8217;t complete their purchases.<\/p><\/li><li><p>The <em>Purchase Completed Trigger<\/em> will be presented whenever customers complete their purchases.<\/p><\/li><\/ul><\/li><\/ul><\/li><\/ul><p><strong>\u00a0<\/strong><\/p><p><strong>2. Initiate the journey<\/strong><\/p><p>You can select a trigger by defining whether to repeat a journey, start date, and time.<\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li><p>Choose a trigger: If you desire customers to start a journey when they abandon their cart, select the\u00a0<em>Abandoned Cart <\/em><em>Event<\/em> as the trigger.<\/p><\/li><li><p>Repeat this journey: For an <em>Abandoned Cart Reminder<\/em> journey, it can be\u00a0immediate\u00a0because the\u00a0<em>Abandoned Cart <\/em><em>Event<\/em> is only triggered once for each abandoned cart.<\/p><\/li><\/ul><\/li><\/ul><\/li><\/ul><p>Set a start date and time: Select today&#8217;s date if you want the journey to start capturing the abandoned cart trigger immediately after it has been published.<a href=\"https:\/\/bit.ly\/3wNXXTC\"><img loading=\"lazy\" src=\"https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2022\/07\/How-Can-Yana-Marketing-Support-E-Commerce-Businesses-2-2.png\" alt=\"\" width=\"742\" height=\"578\" \/><\/a><\/p><p><strong>3. Set journey goals<\/strong><\/p><p>The goal of this journey is to operate purchases of Automotive parts. You can use the\u00a0<em>Purchase Completed Trigger\u00a0<\/em>to track and capture when customers meet this goal. For example, you can set a value goal of 50 percent to indicate you are targeting customers with at least 50 percent abandoned carts to complete the purchase.<\/p><p><strong>\u00a0<\/strong><\/p><p><strong>4. Set the journey exit<\/strong><\/p><p>Automotive customers usually leave the journey after completing all steps. For this journey, you want to send a reminder if customers do not complete their purchases. By setting the journey exit to\u00a0<em>Purchase Completed Event<\/em>, you can ensure that customers have completed their purchases and exit the journey without future reminders.<\/p><p><strong>\u00a0<\/strong><\/p><p><strong>5. Add abandoned cart reminders<\/strong><br \/>Use the plus sign (<strong>+<\/strong>) on the journey canvas to add abandoned cart reminders in the journey.<\/p><ol><li style=\"list-style-type: none;\"><ol><li style=\"list-style-type: none;\"><ul><li><p>Send an email: In the\u00a0<em>Send To\u00a0<\/em>field, select the email addresses you want to email.<\/p><\/li><li><p>Add an if\/then branch: In the\u00a0<em>Branch Off <\/em><em>This<\/em>\u00a0field, select the previous email (<em>Initial Email Reminder<\/em>). Since you want reminders to wait for the\u00a0<em>Email Opened<\/em>\u00a0<em>Trigger,<\/em>\u00a0set the time limit to 1 day. This if\/then branch will correspond to the visit if customers open the\u00a0<em>Initial Email Reminder<\/em>\u00a0within one day after sending the emails. If customers open the email within a day, they&#8217;ll directly go to the\u00a0<em>Yes<\/em> If the customers have not opened the email after a day, they&#8217;ll go to the\u00a0<em>No\u00a0<\/em>branch.<\/p><\/li><li><p>Send a message: This message will only be sent if the customer didn&#8217;t open the first email message within a day.<\/p><\/li><\/ul><\/li><\/ol><\/li><\/ol><p><a href=\"https:\/\/bit.ly\/3wNXXTC\"><img loading=\"lazy\" src=\"https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2022\/07\/How-Can-Yana-Marketing-Support-E-Commerce-Businesses-3-3.png\" alt=\"\" width=\"1457\" height=\"1989\" \/><\/a><\/p><ol><li style=\"list-style-type: none;\"><ol><li style=\"list-style-type: none;\"><ul><li><p>Add a delay: Add a delay and select the amount of time. For example, setting the duration to 1 day will ensure customers wait for a day before moving forward to the next step.<\/p><\/li><li><p>Send a push notification: As the final step, send a final\u00a0<em>Push Notification<\/em>.<\/p><\/li><\/ul><\/li><\/ol><\/li><\/ol><p><strong>\u00a0<\/strong><\/p><p><strong>6. Publish the journey<\/strong><\/p><p>After adding all the steps to the journey canvas, the journey is ready to go live and message customers.<\/p><p><strong>\u00a0<\/strong><\/p><p><strong>Find Out More!<\/strong><\/p><p>If you want to learn more about Yana Marketing and real-time marketing features, <span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">contact us at <a href=\"mailto:marketing@technosoftautomotive.com\">marketing@technosoftautomotive.com<\/a> or schedule a product demo today.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E-commerce began to be an essential part of the automotive industry. However, customers adding products to their cart does not indicate that purchases have occurred. Therefore, many customers leave without completing the transaction. In such cases, we can communicate with customers through multiple channels to ensure the transaction is completed. What is the solution? Yana [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[267,273,271,266,272,265,270,269,268],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Commerce: How Can Yana Marketing Support Automotive Industry - Beyond Dealer Management Systems | Technosoft Automotive<\/title>\n<meta name=\"description\" content=\"E-commerce businesses with trigger-based customer journeys can grow automotive business profitability. 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