{"id":19709,"date":"2023-07-25T03:47:34","date_gmt":"2023-07-25T03:47:34","guid":{"rendered":"https:\/\/technosoftautomotive.com\/ru-ru\/?p=19709"},"modified":"2023-07-27T01:29:26","modified_gmt":"2023-07-27T01:29:26","slug":"automotive-customer-experience-yana-mastering-customer-experience-in-automotive-retail","status":"publish","type":"post","link":"https:\/\/technosoftautomotive.com\/ru-ru\/automotive-cx-yana-mastering-customer-experience-in-automotive-retail-automotive-market","title":{"rendered":"Automotive Customer Experience Yana: Mastering Customer Experience in Automotive Retail | Automotive Digital Sales &#038; Service Retailing"},"content":{"rendered":"<figure id=\"attachment_19710\" aria-describedby=\"caption-attachment-19710\" style=\"width: 734px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-19710 size-full\" src=\"https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2023\/07\/1689752263429.png\" alt=\"\" width=\"734\" height=\"423\" srcset=\"https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2023\/07\/1689752263429.png 734w, https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2023\/07\/1689752263429-300x173.png 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><figcaption id=\"caption-attachment-19710\" class=\"wp-caption-text\">Stop selling products. Start selling customer experiences. | Yana Automotive Solution | Technosoft Automotive<\/figcaption><\/figure>\n<p class=\"reader-text-block__paragraph\" style=\"text-align: justify;\">Have you ever walked into a Japanese restaurant where you were greeted by all the waitresses with \u201cIrasshaimase\u201d upon arrival and \u201cArigatou Gozaimasu\u201d upon departure in chorus? This unique experience is one good example of enhancing the customer experience through thoughtful customer strategy and execution.<\/p>\n<p class=\"reader-text-block__paragraph\" style=\"text-align: justify;\">Now imagine you booked a private room with VIP-class cuisine. You spent hundreds of dollars on this meal by having the most exotic sashimi, expensive Kobe beef, and sake. Do you deserve a more privileged experience than a typical customer? The answer is yes.<\/p>\n<p class=\"reader-text-block__paragraph\" style=\"text-align: justify;\">Customers who pay a premium for VIP-class cuisine seek exceptional food and a personalized experience, such as greater menu flexibility and luxurious amenities. In many cases, the execution of these differentiated customer experiences falls on the shoulders of waitresses and cooks in the restaurant. But the question remains: how can they ensure the customer experience is consistent across all locations and waitresses?<\/p>\n<p class=\"reader-text-block__paragraph\" style=\"text-align: justify;\">What if business owners could define their desired customer experiences in a system that drives processes and guarantees consistent execution throughout the customer journey? Yes, you read it correctly!\u00a0<a href=\"https:\/\/technosoftautomotive.com\/ru-ru\/yana-automotive-solution\">Yana Automotive Solution<\/a>\u00a0is the expert in this area.<\/p>\n<blockquote><p><strong><em>Stop selling products. Start selling customer experiences.<\/em><\/strong><\/p><\/blockquote>\n<figure id=\"attachment_19712\" aria-describedby=\"caption-attachment-19712\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-19712 size-full\" src=\"https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2023\/07\/1689752573373.png\" alt=\"\" width=\"1024\" height=\"620\" srcset=\"https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2023\/07\/1689752573373.png 1024w, https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2023\/07\/1689752573373-300x182.png 300w, https:\/\/technosoftautomotive.com\/ru-ru\/wp-content\/uploads\/2023\/07\/1689752573373-768x465.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-19712\" class=\"wp-caption-text\">Yana Automotive Solution | Beyond Dealer Management Systems (DMS)<\/figcaption><\/figure>\n<p class=\"reader-text-block__paragraph\" style=\"text-align: justify;\"><strong>Yana Automotive Solution<\/strong> isn\u2019t just another Dealer Management System (DMS) or Customer Relationship Management (CRM). It goes<a href=\"https:\/\/www.youtube.com\/channel\/UCFdGl2FBZ1hoTP_7nVrdaGA\">\u00a0beyond transactional record-keeping<\/a>, placing customer experience at the forefront. One of Yana\u2019s standout features is its visual drag-and-drop tool, which allows Original Equipment Manufacturers (OEMs) and dealers to define customer journeys. This practical tool empowers users to design personalized brand experiences based on criteria like customer segmentation, vehicle brands, omnichannel, etc.<\/p>\n<ul style=\"text-align: left;\">\n<li><strong>Customer Segmentation:<\/strong><\/li>\n<\/ul>\n<p class=\"reader-text-block__paragraph\" style=\"text-align: justify;\">Segmenting customers into\u00a0<a href=\"https:\/\/technosoftautomotive.com\/ru-ru\/isuzu-lao-a-triumphant-legacy-transformation-journey\">fleet customers<\/a>\u00a0and retail customers allows OEMs to create personalized and impactful customer experiences. By understanding the distinct needs and preferences of these two target audience groups, OEMs can effectively tailor the customer journey. For instance, it is crucial to emphasize the advantages of low maintenance expenses, long-lasting durability, bulk discounts, and streamlined maintenance programs throughout fleet buyers\u2019 customer journeys. On the other hand, when targeting retail customers, OEMs should highlight aspects such as advanced technology, lifestyle, family requirements, and individual preferences. This approach will enhance the offerings for every customer with high satisfaction.<\/p>\n<ul style=\"text-align: left;\">\n<li><strong>Vehicle Brands:<\/strong><\/li>\n<\/ul>\n<p class=\"reader-text-block__paragraph\" style=\"text-align: justify;\">When it comes to automotive retail, classifying car buyers based on the brand personality of each vehicle brand or model can help design\u00a0<a href=\"https:\/\/technosoftautomotive.com\/ru-ru\/mobil88-advancing-the-used-car-buying-experience\">a car-buying experience that satisfies customer desire<\/a>. For example, luxury, adventure, and outdoor seekers require different customer experiences, as the two customer segments seek.<\/p>\n<p class=\"reader-text-block__paragraph\" style=\"text-align: justify;\">It\u2019s worth noting that car manufacturers put much effort into designing cars that cater to specific needs and preferences, paying attention to exterior aesthetics with sleek lines, bold grilles, and distinctive styling elements, as well as interior features that provide a luxurious experience with premium materials, advanced technology, and amenities that enhance comfort. Therefore, if OEMs can effectively reach their target audience, it\u2019s likely that their sales growth will increase as a result of strategized customer journeys.<\/p>\n<ul style=\"text-align: left;\">\n<li><strong>Omnichannel:<\/strong><\/li>\n<\/ul>\n<p class=\"reader-text-block__paragraph\" style=\"text-align: justify;\">With Yana,\u00a0<a href=\"https:\/\/technosoftautomotive.com\/ru-ru\/mitsubishi-is-moving-toward-customer-service-and-mobility-experience\">OEMs can seamlessly integrate customers\u2019 preferred channels<\/a>\u00a0into a cohesive, personalized experience based on their customers\u2019 entry points. This level of configuration and consistency has clear benefits across all dealerships. Furthermore, by utilizing Yana\u2019s data collection and analysis capabilities, OEMs gain valuable insights into customer preferences, behaviors, and needs, allowing them to refine and improve the customer journey. Eventually, this will lead to enhanced experiences and foster long-term customer loyalty.<\/p>\n<blockquote class=\"reader-text-block__quote\"><p><strong><em>Looking for a way to improve your automotive business\u2019s customer experience?<\/em><\/strong><\/p><\/blockquote>\n<p class=\"reader-text-block__paragraph\" style=\"text-align: justify;\">Technosoft\u2019s Yana Automotive Solution might be just what you need.\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/technosoft-automotive\/\">Yana\u00a0<\/a>is a system-driven customer experience platform for personalized customer journeys in the automotive retail industry, from awareness and prospecting to vehicle sales, after-sales service, retention, and repurchase phases. With Yana, brand experiences and business processes are executed consistently across all OEMs, ensuring a seamless and personalized customer experience. By leveraging Yana\u2019s capabilities, you can accelerate your business growth, enhance customer satisfaction, and improve overall cost efficiency.<\/p>\n<p style=\"text-align: left;\">Contact our global automotive experts and request a demo now.\u00a0\u00a0<a href=\"https:\/\/technosoftautomotive.com\/ru-ru\/contact-us-automotive-demo\">Click here<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever walked into a Japanese restaurant where you were greeted by all the waitresses with \u201cIrasshaimase\u201d upon arrival and \u201cArigatou Gozaimasu\u201d upon departure in chorus? This unique experience is one good example of enhancing the customer experience through thoughtful customer strategy and execution. Now imagine you booked a private room with VIP-class cuisine. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[333,323,114,335,325,100,324,331,19,20,257,329,327,336,334,328,53,330,338,332,326,337],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Automotive CX Yana: Mastering Customer Experience in Automotive Retail<\/title>\n<meta name=\"description\" content=\"Automotive CX Yana: How to master customer experience in automotive retail? Stop selling products. 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