{"id":2093,"date":"2017-08-29T00:56:31","date_gmt":"2017-08-29T00:56:31","guid":{"rendered":"https:\/\/www.technosoft.com.sg\/?p=2070"},"modified":"2023-03-17T04:23:46","modified_gmt":"2023-03-17T04:23:46","slug":"toyota-interyont-cholburi-driving-ambitious-growth-through-customer-experience-automotive-case-study2","status":"publish","type":"post","link":"https:\/\/technosoftautomotive.com\/ru-ru\/toyota-interyont-cholburi-driving-ambitious-growth-through-customer-experience-automotive-case-study2","title":{"rendered":"Toyota Interyont Cholburi: Driving Ambitious Growth through Customer Experience | Automotive Case Study"},"content":{"rendered":"
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Corporate Overview<\/strong><\/p>\n

Toyota Interyont Chonburi is a major authorized Toyota dealer in Thailand, with 280 employees, operating 3 dealerships. Toyota Interyont Chonburi mission is to become the top Toyota dealer in Thailand\u2019s central east area by providing excellent customer experience in sales and after sales. By 2016, Toyota Interyont has already been accredited Top Sales Award (2012 \u2013 2016), President Award (2012), Best Manager Award (2015) and Best Customer Satisfaction Award (2016) by Toyota.<\/p>\n

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Challenges<\/strong><\/p>\n

Toyota Interyont Chonburi operates with various disparate Toyota IT systems for vehicle\u00a0 sales, service and customer management. For campaign management and loyalty programs, Toyota Interyont used a loyalty management system that the OEM had set up for all Toyota dealers. Toyota Interyont found that functions were limited and had concerns about their valuable customer information being shared with competing dealerships.<\/p>\n

Without an advanced in-house marketing campaign management system, Toyota Interyont did not have the capability to plan, budget, create and execute marketing campaigns or to capture campaigns\u2019 responses that could support an effective lead nurturing program. Success was mostly judged based on an estimated impact on sales revenue and \u201cgut-feel\u201d. Furthermore, the lack of customers\u2019 behaviour tracking capabilities and without user-friendly analytics dashboards, Interyont was limited in their ability to understand tangible outcomes resulting from their marketing and communications efforts.<\/p>\n

Without a systematic loyalty program in place, marketing was mainly tactical, i.e. offering discounts<\/i>, and was executed simply via newspaper advertisement, radio, flyers, signage and direct SMS. The cost was significantly higher compared to digital marketing. One-time discounts attracted customers only on a short-term basis, reducing gross revenues and did not retain customers after promotions ended.<\/p>\n

The need to professionally facilitate the planning, scheduling, launching, and measuring of marketing campaigns across multiple social media i.e. Online, Facebook and Line<\/i>, and the need to differentiate against competitors by offering a personalized customer experience, called for an integrated dealer CRM system for campaign and loyalty management<\/a>.<\/p>\n

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Solution<\/strong><\/p>\n

Toyota Interyont Chonburi chose Technosoft Automotive CRM, the next-generation automotive retail CRM to enable a 360-degree customer experience, cultivate customer loyalty and increase customer retention.<\/p>\n

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Reasons for choosing the Technosoft Automotive CRM solution:\u00a0<\/b><\/a><\/p>\n