{"id":12950,"date":"2021-04-20T13:06:39","date_gmt":"2021-04-20T13:06:39","guid":{"rendered":"https:\/\/technosoftautomotive.com\/zh-hk\/?page_id=12950"},"modified":"2024-03-08T06:41:53","modified_gmt":"2024-03-08T06:41:53","slug":"toyota-interyont-cholburi-driving-ambitious-growth-through-customer-experience","status":"publish","type":"page","link":"https:\/\/technosoftautomotive.com\/zh-hk\/toyota-interyont-cholburi-driving-ambitious-growth-through-customer-experience","title":{"rendered":"Toyota Interyont Cholburi: Driving Ambitious Growth through Customer Experience | Automotive Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12950\" class=\"elementor elementor-12950\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c6c078 elementor-section-boxed elementor-section-height-default 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class=\"pp-breadcrumbs-text\">\nHome<\/span><\/a><\/li>\n \t<li class=\"pp-breadcrumbs-separator\"><span class=\"pp-breadcrumbs-separator-text\">&gt;<\/span><\/li>\n \t<li class=\"pp-breadcrumbs-item pp-breadcrumbs-item-cat pp-breadcrumbs-item-custom-post-type-modul\"><a class=\"pp-breadcrumbs-crumb pp-breadcrumbs-crumb-link pp-breadcrumbs-crumb-cat pp-breadcrumbs-crumb-custom-post-type-modul\" title=\"Customer Success\" href=\"https:\/\/technosoftautomotive.com\/zh-hk\/customer-success\">Customer Success<\/a><\/li>\n \t<li class=\"pp-breadcrumbs-separator\"><span class=\"pp-breadcrumbs-separator-text\">&gt;<\/span><\/li>\n \t<li class=\"pp-breadcrumbs-item pp-breadcrumbs-item-cat pp-breadcrumbs-item-custom-post-type-modul\"><a class=\"pp-breadcrumbs-crumb pp-breadcrumbs-crumb-link pp-breadcrumbs-crumb-cat pp-breadcrumbs-crumb-custom-post-type-modul\" title=\"Automotive Case Studies\" href=\"https:\/\/technosoftautomotive.com\/zh-hk\/automotive-case-studies\/\">Automotive Case Studies<\/a><\/li>\n \t<li class=\"pp-breadcrumbs-separator\"><span class=\"pp-breadcrumbs-separator-text pp-breadcrumbs-separator-text\">&gt;<\/span><\/li>\n \t<li class=\"\">\n<div class=\"\" title=\"Toyota Interyont Cholburi: Driving Ambitious Growth through Customer Experience | Automotive Case Study\">Toyota Interyont Cholburi: Driving Ambitious Growth through Customer Experience | Automotive Case Study<\/div><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12536109 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12536109\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13cde961\" data-id=\"13cde961\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce76dcc elementor-widget elementor-widget-heading\" data-id=\"ce76dcc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Toyota Interyont Cholburi: Driving Ambitious Growth through Customer Experience | Automotive Case Study<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a752eb elementor-widget elementor-widget-image\" data-id=\"2a752eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"300\" src=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2021\/05\/Toyota-Interyont-Cholburi_Automotive-Case-Study_Dealer_Management_SystemDMS_Yana-Automotive-Solution_Technosoft_Automotive_mobile-1024x384.png\" class=\"attachment-large size-large\" alt=\"Toyota Interyont Cholburi_Automotive Case Study_Dealer_Management_SystemDMS_Yana-Automotive-Solution_Technosoft_Automotive_mobile\" loading=\"lazy\" srcset=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2021\/05\/Toyota-Interyont-Cholburi_Automotive-Case-Study_Dealer_Management_SystemDMS_Yana-Automotive-Solution_Technosoft_Automotive_mobile-1024x384.png 1024w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2021\/05\/Toyota-Interyont-Cholburi_Automotive-Case-Study_Dealer_Management_SystemDMS_Yana-Automotive-Solution_Technosoft_Automotive_mobile-300x113.png 300w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2021\/05\/Toyota-Interyont-Cholburi_Automotive-Case-Study_Dealer_Management_SystemDMS_Yana-Automotive-Solution_Technosoft_Automotive_mobile-768x288.png 768w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2021\/05\/Toyota-Interyont-Cholburi_Automotive-Case-Study_Dealer_Management_SystemDMS_Yana-Automotive-Solution_Technosoft_Automotive_mobile-16x6.png 16w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2021\/05\/Toyota-Interyont-Cholburi_Automotive-Case-Study_Dealer_Management_SystemDMS_Yana-Automotive-Solution_Technosoft_Automotive_mobile.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8e225 elementor-widget elementor-widget-text-editor\" data-id=\"ba8e225\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fed4b1 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4fed4b1\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\"><div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-default\">\u00a0<\/h3><\/div><\/div><div class=\"elementor-element elementor-element-6cc018d3 elementor-widget elementor-widget-theme-post-content\" data-id=\"6cc018d3\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\"><div class=\"elementor-widget-container\"><div id=\"et-boc\" class=\"et-boc\"><div id=\"et_builder_outer_content\" class=\"et_builder_outer_content\"><div class=\"et-l et-l--post\"><div class=\"et_builder_inner_content et_pb_gutters2\"><div class=\"et_pb_section et_pb_section_0 et_section_regular et_section_transparent\"><div class=\"et_pb_row et_pb_row_0\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child\"><div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><p><strong>Corporate Overview<\/strong><\/p><p>Toyota Interyont Chonburi is a major authorized Toyota dealer in Thailand, with 280 employees, operating 3 dealerships. Toyota Interyont Chonburi mission is to become the top Toyota dealer in Thailand\u2019s central east area by providing excellent customer experience in sales and after sales. By 2016, Toyota Interyont has already been accredited Top Sales Award (2012 \u2013 2016), President Award (2012), Best Manager Award (2015) and Best Customer Satisfaction Award (2016) by Toyota.<\/p><p>\u00a0<\/p><p><strong>Challenges<\/strong><\/p><p>Toyota Interyont Chonburi operates with various disparate Toyota IT systems for vehicle\u00a0 sales, service and customer management. For campaign management and loyalty programs, Toyota Interyont used a loyalty management system that the OEM had set up for all Toyota dealers. Toyota Interyont found that functions were limited and had concerns about their valuable customer information being shared with competing dealerships.<\/p><p>Without an advanced in-house marketing campaign management system, Toyota Interyont did not have the capability to plan, budget, create and execute marketing campaigns or to capture campaigns\u2019 responses that could support an effective lead nurturing program. Success was mostly judged based on an estimated impact on sales revenue and \u201cgut-feel\u201d. Furthermore, the lack of customers\u2019 behaviour tracking capabilities and without user-friendly analytics dashboards, Interyont was limited in their ability to understand tangible outcomes resulting from their marketing and communications efforts.<\/p><p>Without a systematic loyalty program in place, marketing was mainly tactical, <i>i.e. offering discounts<\/i>, and was executed simply via newspaper advertisement, radio, flyers, signage and direct SMS. The cost was significantly higher compared to digital marketing. One-time discounts attracted customers only on a short-term basis, reducing gross revenues and did not retain customers after promotions ended.<\/p><p>The need to professionally facilitate the planning, scheduling, launching, and measuring of marketing campaigns across multiple social media <i>i.e. Online, Facebook and Line<\/i>, and the need to differentiate against competitors by offering a personalized customer experience, called for <a href=\"https:\/\/technosoftautomotive.com\/zh-hk\/modules\/yana-customer-service\">an integrated dealer CRM system for campaign and loyalty management<\/a>.<\/p><p>\u00a0<\/p><\/div><\/div><div class=\"et_pb_module et_pb_image et_pb_image_1\"><span class=\"et_pb_image_wrap \"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17619\" src=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-05.jpg\" alt=\"\" width=\"1001\" height=\"335\" srcset=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-05.jpg 1001w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-05-300x100.jpg 300w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-05-768x257.jpg 768w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-05-18x6.jpg 18w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/span><\/div><div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><p>\u00a0<\/p><p><strong>Solution<\/strong><\/p><p>Toyota Interyont Chonburi chose Technosoft Automotive CRM, the next-generation automotive retail CRM to enable a 360-degree customer experience, cultivate customer loyalty and increase customer retention.<\/p><p>\u00a0<\/p><p><a href=\"https:\/\/bit.ly\/3wNXXTC\"><b>Reasons for choosing the Technosoft Automotive CRM solution:\u00a0<\/b><\/a><\/p><ul><li>User-friendly automotive CRM solution \u2013 easy to learn and use<\/li><li>Openness and scalability of the solution to support fast growing dealers<\/li><li>Ease of integration with existing systems<\/li><li>Quick adjustment of the system to changing requirements<\/li><li>Comprehensive functionality which covers all of Toyota Interyont\u2019s needs<\/li><li>Technosoft\u2019s extensive automotive retail expertise with key automotive customers in the region<\/li><\/ul><p>\u00a0<\/p><p>With a faster, more flexible and seamless dealer CRM, Toyota Interyont is now able to generate reports and dashboards that allow all its dealerships to share 360-degree vehicle information, and 360-degree customer information. The new system enables Toyota Interyont to create campaigns that generate and nurture leads and it supports multi-tier loyalty programs. Toyota Interyont is now able to consolidate customers\u2019 feedback &amp; behaviors and use data-driven insights to provide its customers with a unique Toyota Interyont brand experience.<\/p><p>\u00a0<\/p><\/div><\/div><div class=\"et_pb_module et_pb_image et_pb_image_2\"><span class=\"et_pb_image_wrap \"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17620\" src=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-06.jpg\" alt=\"\" width=\"1001\" height=\"388\" srcset=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-06.jpg 1001w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-06-300x116.jpg 300w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-06-768x298.jpg 768w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-06-18x7.jpg 18w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/span><\/div><div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><p>\u00a0<\/p><p><strong>Increasing customer lifetime value and\u00a0<\/strong><b>retention<\/b><\/p><p>With Technosoft Automotive CRM, Toyota Interyont Chonburi is now able to realize the benefits of a customer-insight driven campaigns and create a targeted and personalized experience for its loyal customers.<\/p><p>Technosoft\u2019s advanced marketing campaign management allows Toyota Interyont to capture all customers\u2019 touch points and relationship data thus enabling it to personalize its offers and product recommendations. Toyota Interyont is now able to segment its customers by key attributes like loyalty status, age group, geographical location, job title, and area of automotive interest and it has already launched a series of target-by-segment campaigns such as:<\/p><ul><li>Extra point rewards during birthday month<\/li><li>Complimentary servicing for customers in selected target groups<\/li><li>Dining discount, offered by its dining partners, for customers residing in Chonburi<\/li><\/ul><p>\u00a0<\/p><p>With customized campaigns, Toyota Interyont Chonburi observes an increase in email open percentages and read rates with immediate impact to their\u00a0 service utilization. In addition, Toyota Interyont can now deliver a consistent brand experience across its branches which increase customer satisfaction and customer retention.<\/p><p>The Technosoft loyalty program provides Toyota Interyont Chonburi with the ability to deliver a VIP customer experience that encourages customer enrollments and membership upgrades, which enhances the customer lifetime value. Since the implementation of its loyalty program, three loyalty tiers were created, according to purchase and spend history \u2013 Gold, Platinum, Diamond.<\/p><p>Diamond members enjoy higher discounts, exclusive product previews, offers for upcoming new car models and access to a larger variety of gifts during redemption. In the near future, Diamond members will also enjoy access to fast service lane and VIP seat in an event. Member rewards, member promotions and tier-upgrades help Toyota Interyont to make the loyalty program attractive for its customers. After receiving their personalized messages via SMS, Facebook or Line, loyalty program members enjoy the privilege by simply showing the promotion code from their mobile device. Since the launch of the loyalty program, Toyota Interyont has observed increases in purchases frequencies, vehicle repurchase leads and spending with the dealership.<\/p><p>\u00a0<\/p><blockquote><p><i>\u201cIn May 2017, we launched a double point rewards during birthday months and we organized a joint campaign with Toyota offering rewards of combined value of 1 million THB. Increasing customer retention and increasing customer lifetime value has resulted in increased revenue and our loyalty program has decreased our service acquisition costs. We are very happy with the partnership with Technosoft. It has already delivered a positive return of our investment.\u201d<\/i><br \/>said Mr. Matas Jenjirawattana, Managing Director of Toyota Interyont Chonburi.<\/p><\/blockquote><p>\u00a0<\/p><\/div><\/div><div class=\"et_pb_module et_pb_image et_pb_image_3\"><span class=\"et_pb_image_wrap \"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17621\" src=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-07.jpg\" alt=\"\" width=\"1001\" height=\"509\" srcset=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-07.jpg 1001w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-07-300x153.jpg 300w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-07-768x391.jpg 768w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2017\/08\/Toyota-Interyont-Chonburi-Case-Study-07-18x9.jpg 18w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/span><\/div><div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><p>\u00a0<\/p><p><strong>Advanced Automotive Retail: The Next Phase<\/strong><\/p><p>Ensuring a consistently high level of customers\u2019 experiences across branches is an important competitive differentiator in the modern automotive retail environment. Having a dealer CRM solution that will integrate seamlessly with existing dealer management systems is an important strategic imperative. Toyota Interyont Chonburi is already seeing the benefits of this strategy and is now planning the next phase of their CRM project. Phase 2 of Technosoft Automotive\u2019s next-generation dealer CRM will further enhance their customer\u2019s experience in the area of vehicle sales and will help Toyota Interyont Chonburi to engage even closer with their customers and prospects.<\/p><p>\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-939628e elementor-align-left elementor-mobile-align-center paoc-pro-popup-cust-13950 elementor-widget elementor-widget-button\" data-id=\"939628e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon 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Technosoft Yana DMS,<br>\ncontact us at <a href=\"mailto:marketing@technosoftautomotive.com\">marketing@technosoftautomotive.com<\/a><\/p>\n<p>or schedule a 30-minute product demo with us today! <br><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65072ed elementor-widget elementor-widget-html\" data-id=\"65072ed\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"\"><div class=\"\"><b>Share this post with your friends!<\/b><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8413da4 elementor-widget elementor-widget-wp-widget-a2a_share_save_widget\" data-id=\"8413da4\" data-element_type=\"widget\" data-widget_type=\"wp-widget-a2a_share_save_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"a2a_kit a2a_kit_size_24 addtoany_list\"><a class=\"a2a_button_linkedin\" 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