{"id":2500,"date":"2019-01-09T08:29:48","date_gmt":"2019-01-09T08:29:48","guid":{"rendered":"https:\/\/www.technosoft.com.sg\/?p=2500"},"modified":"2024-03-27T07:04:13","modified_gmt":"2024-03-27T07:04:13","slug":"social-media-relationship","status":"publish","type":"post","link":"https:\/\/technosoftautomotive.com\/zh-hk\/social-media-relationship","title":{"rendered":"Social Media Relationship for Your Dealership"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"wp-image-15941 size-full aligncenter\" src=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/Untitled-17.jpg\" alt=\"\" width=\"865\" height=\"563\" srcset=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/Untitled-17.jpg 865w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/Untitled-17-300x195.jpg 300w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/Untitled-17-768x500.jpg 768w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/Untitled-17-16x10.jpg 16w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/p>\n<blockquote><p><em><strong>Social Media Relationship (Twitter, Facebook and etc.) are vital components of the customer journey lifecycle. The automobile industry is not an exception to this. and customers have a wide array of choices when it comes to engagement or communication.<\/strong><\/em><\/p><\/blockquote>\n<p>Recent report by Xerago Research found that in 2018, 70% of people discuss vehicle purchases on social media. This number has increased year on year from only 14% in 2014.<\/p>\n<p>At Dealerships, it is essential that you listen to people who interact with your brand because, in many situations, purchasing decisions are often influenced by discussions online.<\/p>\n<ul>\n<li>Analyze Sentiment Value based on Positive, Negative or Neutral score<\/li>\n<li>What do they like\/dislike about the product<\/li>\n<li>what do they think should be improved?<\/li>\n<li>How do they talk about your product in the social media?<\/li>\n<li>And etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-17601\" src=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/sociak-media.png\" alt=\"\" width=\"1013\" height=\"546\" srcset=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/sociak-media.png 1013w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/sociak-media-300x162.png 300w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/sociak-media-768x414.png 768w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/sociak-media-18x10.png 18w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Microsoft Social Engagement is a tool that provides an organization with the ability to collect, organize, and analyze trends in people\u2019s comment. Insights will be gathered according to the setup rules, keywords, and phrases.<\/p>\n<p>With Microsoft Social Engagement fully integrated with Technosoft Yana <a href=\"https:\/\/technosoftautomotive.com\/zh-hk\/dealer-management-system-yana\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dealer Management System<\/a> (DMS), automotive dealerships can collect automotive related information such as<\/p>\n<ol>\n<li>Sentiment &amp; public perception about my campaign \/ event<\/li>\n<li>Sentiment &amp; public perception about my dealership services<\/li>\n<li>Sentiment &amp; public perception on which model is the trend now?<\/li>\n<li>The location statistics of the commenters, etc<\/li>\n<li>Automatically create a lead in Yana when the commenters show some interest in the products or services offered by your dealership<\/li>\n<li>Automatically create cases in Yana when the commenters show a negative reaction<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-17602\" src=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/social-media-2.png\" alt=\"\" width=\"1055\" height=\"526\" srcset=\"https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/social-media-2.png 1055w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/social-media-2-300x150.png 300w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/social-media-2-1024x511.png 1024w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/social-media-2-768x383.png 768w, https:\/\/technosoftautomotive.com\/zh-hk\/wp-content\/uploads\/2019\/01\/social-media-2-18x9.png 18w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The tool will continuously scan all the post that matches the key phrases and grouped them into categories on a daily basis. Built-in with adaptive learning capabilities and automated rules, dealers can gain insight into competitors and be alerted to any potential purchases and potential cases\/customer care concern which will help dealers to better react to customer need. With Social Media Relationship, your dealership can connect and engage with your customers in a very personal way, hence building strong on-brand experience and\u00a0loyalty to your dealers.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Find Out More!<\/strong><\/p>\n<p>If you would like to find out more about Technosoft Automotive\u2019s solutions and how our Yana Dealer Management System and Microsoft Social Engagement help your dealership increase marketing effectiveness, build stronger personalized relation with your customer, <span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">contact us at <a href=\"mailto:marketing@technosoftautomotive.com\">marketing@technosoftautomotive.com<\/a> or schedule a product demo today.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Relationship (Twitter, Facebook and etc.) are vital components of the customer journey lifecycle. The automobile industry is not an exception to this. and customers have a wide array of choices when it comes to engagement or communication. Recent report by Xerago Research found that in 2018, 70% of people discuss vehicle purchases on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[6,41,10,25,11,50,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Relationship for Your Dealership - Beyond Dealer Management Systems | Technosoft Automotive<\/title>\n<meta name=\"description\" content=\"Social Media Relationship are vital components of the customer journey lifecycle is not an exception to your dealership business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technosoftautomotive.com\/zh-hk\/social-media-relationship\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Relationship for Your Dealership - 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