Leadership Team
Fredy Tan
CEO & Founder
Fredy Tan oversees the entire business ecosystem, including business development, product strategy, and Technosoft Dealer Management System development. He is also the founder of PT Graha Technosoft Informatika, one of the most successful Microsoft Dynamics partners in Southeast Asia.
Ryohei Yoshijima
Chief Operating Officer (COO)
Ryo has 25 years of experience in consulting and expanding Microsoft Dynamics 365 across 34 countries, including Japan. He excels in country-specific collaboration with multiple ISVs. To recognize his accomplishments, Microsoft awarded him as Microsoft Regional Director (2020) and Microsoft MVP for Business Applications (2015). With his excellent leadership as an implementation partner of Microsoft Dynamics 365 (CRM/ERP) and Power Platform, he successfully led a Japanese startup to Mergers and Acquisitions (M&A).
Dyainal Halim
VP Research & Development
Dyainal has over 25 years of business application experience with successful track records in designing, developing, and implementing large-scale distribution solutions based on Microsoft Dynamic ERP capabilities. As the VP of Research & Development, he manages multiple teams, including business analysts, product development engineers, Quality Assurance (QA), and sustain engineering team in expanding the Dealer Management System (DMS) product line.
Joe Goh
VP of Sales
Joe has over 25 years of experience in the Information Technology (IT) sales management role across various industries. He is a skilled senior sales professional with valuable work experience in enterprise software applications. As the VP of Sales, he drives value creation by identifying sales opportunities and expanding a global footprint through strategy formulation.
Rainier Familaran
Sales Director - Philippines
Rainier has over 20 years of experience as a successful sales professional, specializing in Microsoft Dynamics ERP and automotive retail & distribution solutions. His experience has helped him built an extensive professional network, gaining distinct recognition from previous partner companies. As the Regional Sales Director, he continues to lead market expansion growth in the Philippines.
Phorn Adams
Sales Director – Australia & New Zealand
Phorn has over 25 years of experience in vehicle sales, finance, general management, OEM and dealership operations, which transformed him into an expert consultant in DMS and CRM software implementation. He is proficient in assisting automotive enterprises in their digital transformation journeys, ultimately delivering personalized digital customer experiences for every business. As the ANZ Sales Director, he will continue propelling rapid sales growth and market expansion into the region through effective business relationships.
Do Ngoc Minh
Sales Director - Vietnam
Minh Do has over 15 years of experience in the IT industry, holding key roles as Sales Manager and Director across finance, banking, automotive, ERP, and SAP sectors. He has a strong track record in leveraging technical knowledge and networks to create business opportunities and drive organizational growth. He graduated from Hanoi National University with a major in Linguistics (English and Japanese) and has continued to develop his Japanese language and professional skills in both Vietnam and Japan.As the Sales Director for Vietnam, he will use his experience, technical expertise, networks, and Japanese language skills to expand business opportunities locally and with Japanese companies.
Darunee Chairattanamankorn
Sales Director - Thailand
Darunee has 29 years of experience in IBM, Microsoft, Dell and Infor Software. She has extensive experience in Automotive industrial, Manufacturing, Enterprise solutions and digital transformation. Known for driving cross-border collaboration and delivering strategic outcomes, Darunee has successfully led complex projects that accelerated business growth and innovation.. As the Sales Director, She continues to lead market expansion growth in the Thailand.
Günkut Ayvazoglu
Sales Director - EMEA
Gunkut has over 15 years of experience with proven track records in implementing market penetration strategies, developing business and operations management in the digital transformation journey for IT organizations. He is a skilled sales professional in DMS, Customer Relationship Management (CRM), and Business Intelligence (BI). As the EMEA Sales Director, he takes charge of market expansion potential within the EMEA region by strategizing long-term business goals, evaluating new markets and strategic partnerships.
Maximilian Straub
Sales Manager - Europe
Maximilian Straub is our Sales Manager for Europe at Technosoft Automotive, focused on helping automotive retailers and OEM ecosystems modernize their customer and retail operations with cloud-based DMS and CRM solutions. With 7+ years of experience in enterprise software sales and consulting, he supports customers across Europe in digital transformation initiatives spanning lead-to-order processes, customer experience, and data-driven retail performance. He works closely with product and delivery teams to localize solutions for the European market and build strategic partnerships that accelerate adoption and long-term value.
Nizar Bakadir
Sales Manager – Middle East & Africa
Nizar has over 15 years of experience in sales and customer-facing roles within the automotive and IT sectors. He has been involved in supporting digital transformation initiatives and the adoption of Dealer Management System (DMS) solutions. He has experience in DMS, Customer Relationship Management (CRM), and business process support. As the Sales Manager for the Middle East and Africa, he is responsible for supporting regional business development activities and contributing to Technosoft Automotive’s market presence across the region.
Novell Chow
Presales Manager
Novell is a seasoned automotive IT specialist with 16+ years of experience, combining deep CRM/DMS expertise with a decade of presales leadership. She excels at identifying high‑value solution features, presenting them to customers with clarity, and ensuring real operational impact. With hands-on consulting experience across ASEAN and a Computer Science background, she bridges business needs with technical solutions effortlessly. Her mission is to bring Technosoft’s innovative automotive solutions to global markets and support customers in their digital transformation.
Lily Septiana
General Manager of Professional Services
Lily has 20 years of experience in system implementation with a Microsoft Dynamics background, focusing on business process design and overseeing the entire system architecture. Her accomplishments comprise large-scale DMS project deployments with advanced integration process design and supervised product lifecycle management while operating as Technosoft Yana DMS's product owner. As the General Manager of Professional Services, she will continue to lead all DMS project implementations efficiently.
Board of Directors
Denis Kalinin
Asia Business Development Manager at Runa Capital, Denis speaks fluent Mandarin, he started his career as a manager of investment project in China at a large Russian industry holding. He also co-founded a startup that helps Russian companies enter the Chinese market. Denis holds a bachelor degree in Economics at Moscow State Institute for International Relations and master degree at University of International Business and Economics at Beijing.
Dmitry Chikhachev
Co-founder and Managing Partner of Runa Capital, Dmitry is a business executive with more than 18 years of broad cross-functional experience, from CEO/COO to Head of International Business Development to HR. He holds a BS and MS from Moscow Institute of Physics and Technology (Phystech), an MBA from American Institute of Business and Economics and is the Chairman of the board, IT-cluster at Phystech MIPTS.
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