Embarking on the journey of digital marketing for car dealerships
For the past few years, the number of dealers visited by a consumer in the car buying process continue to decline. Consumer tends to conduct online research, compare brands, models, options, pricing and short-list the likely brand and model in mind
Commentary: Mitsubishi is moving toward customer service and mobility experience
Mitsubishi Motors Philippines Corporation (MMPC) launched its mobile phone app called Mitsubishi Service Connect (MSC) based on Technosoft Yana MyService last Thursday (3rd Dec 2020), intending to boost the customer service experience. As one of the key players in the automotive
Resource Scheduler with Schedule Assistant & GeoLocation feature for Field Service
Yana Resource Scheduling ensure dealer can maximizes service work order bookings allowing more appointment to be fitted into the workshop operating hours daily. The key to being efficient is planning. For a busy automotive repair workshop with vehicles moving in or
Digital Transformation for Automotive Retail Customer Service – OMNI Channel
Many automotive dealerships already adapted to the growing demand of millennial customers by providing customer engagement across multiple channels such as emails, chats, social media, etc. However, very few are truly omnichannel. So are you Multi-Channel or OMNI Channel? Many think
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