Automotive Articles

Embarking on the journey of digital marketing for car dealerships
For the past few years, the number of dealers visited by a consumer in the car buying process continue to decline. Consumer tends to conduct

Commentary: Mitsubishi is moving toward customer service and mobility experience
Mitsubishi Motors Philippines Corporation (MMPC) launched its mobile phone app called Mitsubishi Service Connect (MSC) based on Technosoft Yana MyService last Thursday (3rd Dec 2020),

Resource Scheduler with Schedule Assistant & GeoLocation feature for Field Service
Yana Resource Scheduling ensure dealer can maximizes service work order bookings allowing more appointment to be fitted into the workshop operating hours daily. The key

Digital Transformation for Automotive Retail Customer Service – OMNI Channel
Many automotive dealerships already adapted to the growing demand of millennial customers by providing customer engagement across multiple channels such as emails, chats, social media,

Customer Data Platform (CDP) Vs Customer Relationship Management (CRM)
Customer Data Platform (CDP) is the next-generation marketing technology aim to bring together all customer data from various platform into a unified database for marketing

Modernize Dealer Field Sales with Yana MySales Mobile App
Automotive Dealers with important frontline employees in the Sales field face a unique set of challenges to respond the COVID-19 crisis. With travel restrictions and

Reach out to Customers for Vehicle Recall Notification
Due to unforeseen issues, car manufacturers or dealers may need to recall specific vehicles. With the new capability in Technosoft Otoleap Customer Engagement, car manufacturers

Recall Page For New Features Otoleap
There is some cases when Dealers need to recall some specific vehicles. With recall page, Parent Dealer can input all Vehicle Identification Number that need

Automotive Dealership Solutions During Corona Outbreak
Corona Virus (Covid-19) is significantly impacting the way we work today. Millions of people are required to stay at home and need to rely on

Why modern DMS is important for automotive dealers
Modern automotive dealer management system offers a lot much more to deliver what current business landscape needs to scale and grow as compare to traditional