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Home > Blog > Events > Event Summary: Pioneering Innovation and Digital Transformation Automotive at TSAD24

The three-day Technosoft Automotive Days 2024 (TSAD24) has concluded, sparking inspiration with its emphasis on how digital transformation can revolutionize the automotive industry. Spanning the Business Track, Product Track, and Regional Track, the event brought together industry leaders, experts, and visionaries to explore the transformative innovations shaping the future of automotive retail. Let’s dive into the highlights from each day:

 

Day 1: Business Track – Pioneering Digital Transformation 

The first day of TSAD24 focused on the Business Track, offering invaluable insights into digital innovation transforming the automotive retail landscape. Industry leaders shared actionable strategies through various thought-provoking sessions to stay competitive in a rapidly evolving market.

Key Takeaways from Day 1

Session 1: Shaping the Future of Automotive Retail 

Fredy Tandiary, CEO of Technosoft Automotive, highlighted how digital transformation is key to achieving operational excellence. He showcased solutions like Yana with Copilot as vital tools for adapting to evolving customer behaviors and enhancing dealership efficiency.

Session 2: Innovation in Customer Experience

John Reed of Microsoft USA highlighted how leading companies are transforming the customer journey with new technologies, from marketing to after-sales.

Session 3: Digital Touchpoints in the EV Era

Jonathan Vargas Ruiz of ABeam Consulting stressed the need for Southeast Asian automakers to create value beyond products, leveraging digital solutions to thrive in the competitive BEV market.

Session 4: Multi-Brand Dealership Success with Yana DMS

Gateway Motors Group, managing 10 brands and 70 showrooms in the Philippines, shared how Yana DMS enhanced efficiency and customer engagement, as presented by Mechio Moralde, Rainier Familaran, and Dennis de Jesus.

Day 1 set a visionary tone, presenting digital solutions and customer-centric strategies as the cornerstone for success in an evolving industry. Stay tuned as Day 2 dives into Yana’s innovative features and real-world applications.

 

Day 2: Product Track – Transformative Innovations

Day 2 of TSAD24 showcased the transformative potential of Yana Automotive Solution, focusing on new features, AI-driven efficiency, and successful real-world applications.

Key Takeaways from Day 2

Session 1: Technosoft Yana DMS Overview

Dyainal Halim, VP of Research & Development at Technosoft Automotive, introduced the Technosoft Yana DMS platform. Built on Microsoft Automotive Cloud, this comprehensive solution supports dealership operations across vehicle sales, after-sales, e-commerce, and more. Halim emphasized how its dedicated apps for various users create seamless customer engagement at multiple touchpoints.

Session 2: What’s New in Yana 7.0

Chandra Karanina, Product Owner at Technosoft Automotive, explored the innovative features in Yana 7.0, including GP Analysis, Price Matrix, and Upselling tools. These new functionalities were presented as powerful tools already driving measurable growth and improving operational efficiency for early adopters.

Session 3: Customer Voice from OEM

Ben Cowan, General Manager of Cadillac Sales & Operations at GM ANZ, Phorn Adams, Sales Director for ANZ at Technosoft Automotive, and Henry Salim, GM of R&D at Technosoft Automotive, shared General Motors (ANZ)’s success story with the Yana E-Commerce Module. They highlighted how digitizing vehicle and parts sales have streamlined B2C interactions, boosting profitability and enhancing the overall customer experience.

Session 4: Microsoft Copilot and AI

Aydin Meric, Solution Architect at Technosoft Automotive, discussed the integration of Microsoft Copilot into Yana DMS. He emphasized how AI drives operational efficiency by digitizing processes and enabling dealerships to improve productivity while proactively addressing challenges in the market.

Day 2 provided a comprehensive look at how cutting-edge features, AI, and e-commerce innovations optimize operations and enhance customer engagement. Next, Day 3 will explore regional strategies with tailored solutions and live demos.

Day 3: Regional Track – Localized Solutions, Global Impact

The final day’s regional session spans 10 countries and 8 local languages, focusing on regional markets and bringing localized solutions to life through live demos and interactive Q&A sessions.

  • Localized Demos

Attendees saw firsthand how Yana Automotive Solution adapts to the specific needs of diverse markets, especially in dealership after-sales operations.

  • Interactive Q&A Sessions

Industry experts engaged with participants, answering questions and sharing insights tailored to regional challenges and opportunities.

This closing day emphasized the versatility of Technosoft’s solutions, empowering businesses to tackle local complexities while maintaining a global perspective.

Looking Ahead

Thank you to everyone who participated in the three-day TSAD24 event. Whether you attended or not, we appreciate your interest in exploring the latest innovations from Yana Automotive Solution. The event offered valuable discussions, hands-on demos, and solutions to drive success in the automotive industry. We’re here to keep you updated and connected if you missed it or want to revisit key insights.

Looking ahead, TSAD24 delivered valuable insights, practical tools, and innovative strategies to help you navigate the evolving automotive landscape. From the transformative role of AI and digital solutions to inspiring success stories, the event highlighted the impact of combining technology with vision. We’re excited about what lies ahead and look forward to continuing this innovation journey with you in future events. Stay tuned as we work together to shape the future of automotive retail.

Find Out More!

If you want to learn more about Yana Automotive Solution 7.0, contact us at marketing@technosoftautomotive.com  or schedule a product demo today.

 

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