Technosoft Automotive is proud to announce its recognition as a Representative Vendor in the 2025 Gartner® Market Guide for Dealer Management Systems (DMS). This recognition reaffirms the strategic value of our cloud-native, AI-driven DMS platform Yana, designed to help OEMs, importers, and dealer groups transform operations, enhance customer experience, and meet the demands of a rapidly evolving mobility ecosystem.
Driving Transformation: Why Yana Matters Now More Than Ever
The automotive retail landscape is at a crossroads:
- Electrification and EV adoption are reshaping aftersales demand.
- Direct-to-consumer (D2C) and agency sales models are redefining OEM-dealer collaboration.
- Digital showrooms and omnichannel journeys are replacing traditional physical-first sales.
- Data compliance (GDPR, CCPA) and sustainability (ESG) are adding operational complexity.
At the same time, dealer networks face growing cost pressures, changing profitability models, and increasingly digital-first customers.
Yana was built for exactly this moment.
What Yana Delivers
Yana is more than a DMS — it is an agentic, strategic platform unifying dealer operations, OEM integrations, CRM, aftersales, and finance in one modular, cloud-based system. Designed to act autonomously and intelligently, Yana as an Agentic DMS empowers users through proactive recommendations, automated workflows, and intelligent agents that assist with daily operations — helping teams do more with less.
Built on Microsoft Dynamics 365, Azure, and Power Platform, Yana offers:
- Cloud scalability and mobile readiness for multi-region rollouts
- AI-powered automation and predictive analytics for data-driven decision-making
- Flexible modularity to fit different dealer sizes, brand portfolios, and operational models
- Integrated compliance and reporting frameworks for seamless auditing and governance
Key Industry Trends – and How Yana addresses them
(Insights based on the 2025 Gartner® Market Guide)
Cloud-Based & Scalable Architectures
Dealers and OEMs increasingly require solutions that offer the flexibility to scale rapidly and integrate multiple brands as well as regions. Yana delivers a clear advantage with its native Microsoft Azure foundation and modular deployment approach, enabling fast and seamless scaling as business needs evolve.
AI Features Expanding Across the Value Chain
Artificial intelligence is emerging as a critical differentiator, from predictive maintenance capabilities to advanced customer behavior forecasting. Yana stands out as an Agentic DMS by embedding Copilot AI and intelligent agents that not only support but actively collaborate with users across finance, sales, and service operations. Its predictive dashboards, task automation, and contextual recommendations empower teams to make smarter, faster, and more data-driven decisions — turning insights into action across the entire automotive retail value chain.
Integration with Connected Vehicle Data
The rise of connected vehicles requires seamless and secure data flows between OEMs, dealers, and end customers. Yana addresses this need through its open API ecosystem, which allows effortless telematics integration and OEM vehicle data exchange to deliver new digital services and customer experiences.
CRM and Customer Journey Focus
With digital retailing becoming the norm, a 360° customer view and continuity across every touchpoint are essential. Yana provides an integrated CRM, the MySales app, and omnichannel communication tools – including Microsoft Teams, WhatsApp, and email – ensuring a consistent and personalized customer journey. Agentic capabilities in aftersales, such as proactive service reminders, intelligent service booking, cross selling, parts recommendation, etc., further enhance customer engagement and operational efficiency, creating a seamless ownership experience from sales to service.
Complex OEM-Dealer Agreements
Solution selection today must balance OEM strategic priorities with the autonomy of local dealers. Yana supports both sides by enabling centralized pricing and compliance controls for OEMs while allowing dealer-specific processes and branding flexibility to be maintained.
Cost Competitiveness & New Entrants
The market is seeing disruption as new players challenge traditional DMS incumbents with innovative business models and aggressive pricing. Yana responds with a competitive SaaS model that reduces total cost of ownership (TCO) and accelerates time-to-value, providing a modern alternative for forward-thinking automotive businesses.
Meeting OEM & Dealer Requirements
(From Gartner’s identified user needs)
- Modularity & Scalability
Yana can be deployed either as a full suite or as individual component-based modules, providing flexibility to meet different operational and strategic requirements. - Cost Competitiveness
By reducing the IT footprint and eliminating operational inefficiencies, Yana helps organizations lower costs while increasing overall efficiency. - Interoperability
With its open integration framework, Yana seamlessly connects to existing OEM and dealer solutions, enabling smooth data flow and process continuity across systems. - OEM Breadth vs. Dealer Autonomy
Yana supports centralized OEM strategies, such as pricing and compliance, while simultaneously allowing local dealers to maintain flexibility in processes and branding. - Automation & Intelligence
Embedded AI and agentic capabilities streamline workflows by enabling predictive service management, accurate sales forecasting, and autonomous task handling—improving planning, execution, and dealer responsiveness across departments. - Multi-Brand Management
Yana allows organizations to manage multiple brands and operations within a single unified platform, ensuring consistency and efficiency across diverse business units. - CRM & Workshop Excellence
Integrated CRM and workshop management modules help increase customer satisfaction, enhance service experiences, and boost workshop throughput. - Advanced Reporting
Yana includes embedded analytics and Microsoft Power BI, enabling users to pinpoint performance issues and identify growth opportunities quickly and effectively.
Global Reach, Local Impact
Today, Yana is deployed across Asia, Europe, and the Middle East, supporting OEMs, importers, and large dealer groups with rapid rollouts and local adaptation. Its SaaS-based architecture ensures quick time-to-value while maintaining enterprise-grade security and compliance.
Your Next Step: Future-Proof Your Dealer Network
Whether you are modernizing your dealer operations, integrating connected vehicle services, or aligning with new retail models, Yana is ready to accelerate your transformation.
Contact us today to schedule a strategy session:
marketing@technosoftautomotive.com
