Reflecting on Technosoft Automotive Days 2025

🚗 Technosoft Automotive Days 2025 | Day 1 Highlights
Theme/Reimagining Automotive Retail

Day 1 of #TSAD2025 opened with a bold vision for the future of automotive retail—where AI, Copilot, and digital platforms converge to redefine customer engagement, operational agility, and global scalability.

🔹 Keynote & Fireside Chat

Fredy Tan, CEO of Technosoft, delivered a compelling keynote on how AI and Microsoft technologies are transforming the automotive landscape.
He was joined by Aulvin Basyir, CIO of Plaza Capital, in a fireside chat that explored the shift from product-centric to customer-centric retail.

Plaza Capital, one of Indonesia’s largest dealer groups (Toyota, Subaru, BMW, MINI, Harley-Davidson), shared how they are pioneering Agentic AI adoption across their network.
Key insights from the discussion:

• Customers now expect instant, personalized, digital-first experiences—even before visiting a dealership.
• Plaza Capital is using AI agents to automate service bookings, test drive scheduling, and parts inquiries—freeing up staff to focus on strategic and high-touch interactions.
• AI is not replacing humans, but collaborating with them to deliver seamless, 24/7 customer service.
• Their roadmap includes expanding Agentic AI across marketing, sales, and aftersales—while maintaining the human touch where it matters most.
• Advice for others: Start small, identify high-impact processes, and build from there. Don’t follow trends—focus on your own business challenges.

 

🔹 Live Demo: Solving Real-World Dealership Challenges

Phorn Adams and Novell Chow from Technosoft’s sales and presales team presented a hands-on demo of Yana DMS, addressing key industry pain points:

• System fragmentation: Many dealers operate 28+ systems; OEMs often rely on 100+ as average. Yana replaces these with a unified platform.
• Data silos and inefficiencies: Yana synchronizes real-time data across departments, improving collaboration and decision-making.
• Operational risks: Automation reduces manual errors, lowers IT costs, and enhances strategic execution.
• Modern workforce needs: Yana’s intuitive UI, built on Microsoft Dynamics 365 and Power Platform, is designed for digital-native employees.

The demo showcased:

• Embedded Copilot for intelligent assistance
• Power BI for real-time analytics
• Seamless integration with NSC systems and third-party platforms
• Role-based security and compliance with GDPR

 

🔹 Product Roadmap & Agentic AI Showcase

Technosoft’s R&D leadership team (Dyainal Halim, Henry Salim, Changra Karanina) unveiled Yana DMS 7.0, featuring:

• Yana.Assist: AI agents for vehicle owners (service booking, test drive, parts inquiry)
• Yana.Desk: AI agents for dealership staff (lead follow-up, marketing segmentation, pricing inquiries)
• Conversational AI: Natural language understanding and real-time action execution
• Security & Governance: Agents operate within defined roles and permissions
• Integration with Microsoft Copilot Studio: Customers can build their own agents tailored to unique workflows

Live demonstrations included:

• Booking a service or test drive via AI agent with OTP verification
• AI-driven marketing list generation and parts pricing inquiry
• Real-time inventory checks and customer interaction automation

🌍 With participants from 35+ countries, Day 1 set the tone for a global dialogue on innovation, transformation, and collaboration in automotive retail.

🚀 Technosoft Automotive Days 2025｜Day 2 Highlights:

Theme/Voice from Fields

Customer Voices – Laying the Foundation to Fully Leverage AI Across ASEAN, Australia, New Zealand, and Europe –
Day 2 featured real-world success stories from OEMs, showcasing global rollouts, D2C models, phased implementations, and workplace transformation—all powered by Microsoft technologies and shared directly by those on the ground.

🚘 Nissan Philippines & Nissan Motors Thailand (IT Division)

Moderator: Rainier Familaran, Philippines Sales Director, Technosoft Automotive

Speakers:

• Paul Cruz, General Manager, Information Systems & Technology, Nissan Philippines
• Kensuke Okino, General Manager, ASEAN Regional IT, Nissan Motors Thailand
• Lily Septiana, General Manager, Professional Services, Technosoft Automotive

 

Scope: Dealer Management System (DMS), National Sales Company (NSC) system, Digital Marketing, ERP Integration

Challenges & Background:

• 58 dealerships in the Philippines operated disparate DMS platforms, leading to inefficiencies and high maintenance costs
• Lack of unified data visibility across supply chain and customer management
• Need for mobile access and real-time decision support

 

Outcomes & Impact:

• Unified Microsoft-based platform (Dynamics 365, Power Platform, Azure) connecting 930 DMS users and 110 NSC users
• Streamlined dealer operations and accelerated decision-making
• Power BI enabled real-time insights across sales, service, and finance
• Digital marketing campaigns became personalized and data-driven, improving retention and engagement

 

Strategic Vision:

• Continuous improvement of mindset and AI readiness
• ASEAN-wide rollout of best practices, leveraging automation and data intelligence

 

🚙 Toyota Laos & Toyota Tsusho Asia Pacific

Speakers:

• Joey Lam, Project Manager, Toyota Tsusho Asia Pacific
• Kai Minaka, IT Manager, Toyota Laos
• Gilbert Wong, Senior Project Manager, Technosoft Automotive
• Joe Goh, Vice President, Sales, Technosoft Automotive

 

Scope: DMS implementation (New Car Sales → Transitioning to Aftersales)

Challenges & Background:

• Legacy DMS systems lacked scalability, performance, and multi-currency support
• Fragmented subsystems made data consolidation difficult

 

Outcomes & Impact:

• Phased rollout strategy: HQ → Departments → Dealers
• Cloud-based Yana DMS enabled flexible reporting and full module integration
• BI and AI initiatives underway to automate operations and enhance decision-making

 

Strategic Vision:

• Expansion into Aftersales modules
• AI-driven optimization of resources and business processes

 

🛻 General Motors Cadillac (Australia & New Zealand / Europe)

Speakers:

• Ben Cowan, General Manager, Sales & Operations, GM Australia & New Zealand
• Alexandre Helenport, CIO, GM Europe
• Maximilian Straub, Moderator, GM Europe
• Phorn Adams, Sales Director, Technosoft Automotive

 

Scope: DMS implementation supporting Direct-to-Consumer (D2C) model

Challenges & Background:

• Transition to D2C required GM to manage the entire customer journey—from lead generation to delivery
• Europe relied heavily on manual processes (Word invoices, Excel tracking), limiting scalability

 

Outcomes & Impact:

• Successful go-lives in Germany and France within 4 months using ANZ-developed OEM templates
• Automation of delivery and finance processes reduced friction and improved compliance
• AI potential identified for contract verification, customer readiness, and order-to-delivery optimization

Strategic Vision:

• Expand footprint across Europe using global templates
• Leverage AI agents for 24/7 customer engagement and operational efficiency

💡 Why Technosoft Automotive Solution Stands Out

OEMs cited the following differentiators:

• Customer-centric development philosophy
• Integrated CRM + ERP architecture
• Low-code/no-code extensibility
• Modern UI/UX with mobile-first design
• Robust development platform with visualization tools
• Full Microsoft ecosystem integration
• Proven support for “Do More with Less” transformation
• Deep industry expertise and responsive consulting team

 

🌐 Technosoft Automotive Days 2025 – Day 3 Highlights:

Theme/Where Technology and People Intersect

On the final day of #TSAD2025, we explored the human side of digital transformation in automotive retail. The theme “Where Technology and People Intersect” came to life through visionary keynotes, strategic dialogues, and partner-led insights from across EMEA and APAC.

🔹 Microsoft Germany: Becoming Frontier Firms with AI, Copilot & Excel Agents

Achim Löschner, Senior Solution Engineer at Microsoft Germany, delivered a powerful keynote on how German and European OEMs are transforming into “Frontier Firms”—organizations that are human-led and agent-operated, blending strategic creativity with AI-powered execution.

He showcased real-world implementations of AI agents in Microsoft Dynamics 365 Finance & Supply Chain:

• Account Reconciliation Agent: Enables continuous financial closing, proactive exception handling, and real-time visibility across ledgers.
• Supplier Communication Agent: Reads incoming emails, detects intent, analyzes impact on supply chain, and automates stakeholder communication.
• Excel Copilot for Finance: A finance-specific AI assistant that automates transaction matching and reconciliation directly within Excel, integrated with Dynamics 365 for seamless data flow.

Achim also introduced four OEM-related case studies:

1. Belgium-based Spare Parts Distributor
   Digitized warehouse operations with autonomous forklifts and pick-to-light systems, achieving near 100% on-time delivery and 4-hour turnaround times.
2. Pan-European Parts Distributor
   Unified finance and supply chain systems on a single platform, reducing logistics costs by 15–20% and processing 50,000+ orders daily with improved supplier negotiation power.
3. German Premium Automotive Manufacturer
   Modernized global spare parts logistics using Dynamics 365 Finance & Supply Chain, replacing fragmented ERP systems with a harmonized SaaS solution.
4. Global Commercial Vehicle Manufacturer
   Rolled out Dynamics 365 across 12 markets with plans to scale to 40,000 users globally, transforming supply chain operations for trucks, buses, and vans.

 

🔹 Abdul Latif Jameel: Co-Creating a Sustainable Future

This session was moderated by Gunkut Ayvazoglu (EMEA Sales Director)

Leyla Delic, Chief Information & Digital Officer at ALJ, shared her transformation philosophy rooted in an African proverb:
“If you want to go fast, go alone. If you want to go far, go together.”

Her session highlighted:

• Ambidextrous leadership: Balancing core business stability with future innovation.
• Glocalization strategy: Building global architectures with local relevance, especially in customer-facing processes.
• Importance of partner ecosystems: True partners share accountability and evolve together.
• The need to unlearn and relearn in the GenAI era, bringing people along the journey.

She mentioned that Technosoft Automotive plays a central role in enabling ALJ’s multi-country rollout, combining Microsoft technologies with localized compliance and operational agility. Leyla emphasized the importance of shared purpose and co-creation, noting that Technosoft is not just a vendor but a strategic partner that evolves with ALJ’s needs.

Her emphasis on collaboration, composability, and cultural adaptability resonated deeply with the audience.

 

🔹 EMEA Partner Roundtable: Human–Technology Synergy in Action

This session featured Technosoft’s strategic partners discussing real-world delivery models across Europe, MENA, and APAC. From Technosoft Automotive, Gunkut Ayvazoglu (EMEA Sales Director) and Maximilian Straub (Sales Manager Germany) introduced session.

Christophe Chaise (Carya) shared his experience supporting Technosoft in European DMS deployments:

• Praised Technosoft’s customer-centric approach, especially in adapting to local compliance (e.g. GDPR, e-invoicing, VAT)
• Highlighted the fully integrated architecture (CRM, AI, cloud) and modular apps like MySales, MyVehicle, and MyInspection
• Described Technosoft’s transformation model as continuous and collaborative, with a “blue book of best practices” co-developed with customers

 

Imran Bin Naeem (Dynamics Solutions & Technology) reflected on Technosoft’s impact in MENA:

• Described the partnership as “one team”, with seamless collaboration across on-site and off-site projects
• Emphasized Technosoft’s investment in R&D, training, and roadmap alignment, especially around AI and Copilot
• Highlighted the hybrid delivery model as a blend of global innovation and local expertise, enabling successful multi-country rollouts

Both partners agreed: Technosoft Automotive is not just a solution provider—it’s a transformation enabler.

 

💡 Final Reflections

Day 3 reminded us that the future of automotive retail is not just digital—it’s intelligent, inclusive, and interconnected.

• AI & Copilot are transforming workflows, but human creativity and judgment remain central.
• Composable architectures and glocal strategies are key to scalable innovation.
• Partner ecosystems are not vendors—they are co-creators of success.

🙏 Thank you to all speakers, moderators, and attendees for making #TSAD2025 a celebration of innovation, collaboration, and purpose.

 

🌍 Partner with Us

At Technosoft Automotive, we are actively seeking passionate and capable partners from around the world to grow the business together.
If you share our vision for innovation, customer success, and global collaboration.

Let’s continue building the future—together.